Our evolution continues...

West Canadian Digital Imaging is now WCD!
Learn more about our exciting new brand and the journey we took to get here.

DISCOVER WCD

On-Demand Print & Information Solutions

Discover more ways to cultivate seamless connection—with customers, employees and information.

West Canadian has rebranded to WCD! Share your story, empower your people and transform your business with our creative, personalized and integrated services.

Keep up with our latest news, updates and information

Integrated solutions enabled by industry-leading technology.

Wherever you are on your journey to Digital Transformation, we are here to support you with our integrated ecosystem of software solutions. Click on each image to find out more.

Kofax Intelligent Automation software platform helps organizations transform information intensive business processes, reduce manual work and errors, minimize costs and improve customer engagement.

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Organize your content based on what it is, not where it’s stored. M‐Files offers a single platform that connects all of your core business systems, applications and devices, allowing you to find and share information securely and quickly.

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Locate information efficiently, increase information security and simplify your document management processes using ImageConnect, an on‐premise Enterprise Content Management system that offers sophisticated search and reporting functionality.

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Your employees are your brand ambassadors and your marketing materials are their toolkit. With a WebConnect digital storefront, teams are empowered to order printed supplies while your organization maintains reliable brand control.

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" Creating a stand-out direct mail piece is one thing. Satisfying our rigorous brand standards is something else entirely. WCD delivered an innovative product that connected quite powerfully with our audiences. We were very impressed with their ability to adhere to our brand guidelines while delivering a superb direct mail piece."


" WCD maintains the same level of service that they come to the table with. Dependable and reliable—WCD is virtually an extension of our own business."


" We only print what we need, when we need it, making it easy to manage marketing materials and customizable collateral. Our investment in the WebConnect print-on-demand solution has proven to be worth every penny. It’s been of tremendous value to ATB."


" Our past vendor didn’t like the idea of quarterly meetings. When we made the transition to WCD it opened a door to new ideas and a different way of doing business. Now we meet quarterly to discuss reports and have open lines of communications with all WCD employees. Everyone is quick to respond to questions and able to deliver results."


Success Stories

Large Canadian Utilities Company Reduces Risk and Improves Employee Experience

Discover how WCD helped a large Canadian utilities company respond to service calls quicker and more efficiently.

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Premier Office Tower Implements Efficient and Secure Messenger Office Services for High-End Clientele

Find out how this premier twin-tower office complex maintains a secure, trackable chain of custody and efficiently manages 12,000+ incoming and outgoing packages.

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University of Calgary On-Campus Print Centre Experience is Transformed with Process Innovation and Outstanding Service

Learn how the University efficiently prints and and accurately scans thousands of student exams all within a tight 48-hour turnaround time.

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ATCO Maintains Brand Consistency and Tracks Print Spend with Custom Web-to-Print Storefront

Learn how their employees can easily access and print up-to-date corporate materials while the organization maintains reliable brand consistency using WebConnect.

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Online Photobook Platform Improves Customer Reviews with a Reliable Print Partner

Learn how the organization has reduced shipping costs and improved speed of delivery, resulting in happy customers and contributing to the organization's stellar reputation.

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Connect with an expert today.
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Latest Blog Posts

09.20.2021

FAQs from Marketers: The Four Basics of Direct Mail

FAQs from Marketers: Understanding the Basics of Direct Mail Have you ever opened your mailbox to find a personalized offer from a brand? It might look like a coupon from your local bakery for a free loaf of sourdough, or a letter from your insurance provider offering 10% off for bundling home and auto. It could range from a basic flyer to a comprehensive, personalized piece of oversized mail. If your answer is yes, then you’ve received direct mail. For the marketer considering adding direct mail to the mix, let's cover the four most frequently asked questions about direct mail, including: What is direct mail?What are the different formats of direct mail?How do you build a direct mail list?How much does direct mail cost? 1) What is direct mail? Direct mail is defined by Canada Post as “physical advertising sent through the mail to find new customers and increase the value of existing ones.” It allows you to carefully target customers with precise messages, customized offers and promotions. Statistics from Canada Post For marketers, direct mail can be a powerful medium to include in your marketing mix. When properly designed, DM campaigns combine physicality, data and connectivity to achieve the best results and produce the highest ROI. Physicality – Research has shown that the physical nature of direct mail is proven to generate a 20% higher response rate than digital messaging.Data – With direct mail, you can target the customers that matter most for your business. Target geographic, demographic and psychographic segments where people are likely to respond to your offer and transform prospects into valued customers.Connectivity – Direct mail complements other marketing media, particularly digital. Incorporate it to get your brand and messaging noticed and remembered, raise brand awareness, and drive customer engagement. 2) What are the different formats of direct mail? The options are endless when it comes to direct mail formats, shapes and sizes. Each has features and benefits that could work for you, depending on your campaign. Here are the most common formats of direct mail: Self Mailers Self mailers, including postcards and coupons, are one of the most cost-effective forms of DM. Since your customer address is printed directly on the piece, there is no need for an envelope. You can be endlessly creative with self mailers. If you’re a pizza shop, you can design a coupon in the shape of a pizza. If you’re a realtor, a postcard in the shape of a house. While best practice is to use a durable cardstock, your self mailer doesn’t have to be a basic format—it can have multiple folding panes and vary in shape and size like the examples below. Designed by WCD Creative Catalogues Catalogues allow you to include more information than other direct mail formats, so you can tell your brand story and describe your products in more detail. Many businesses use catalogues to send look books, gift guides, or seasonal collections to their customers around important dates. Mailing a catalogue is more expensive, so you’ll want to make sure to send them to a highly targeted list of customers or prospects that you know want to hear about your products and services. Outer Envelope and Letter For more detailed or personalized offers, letters are a great way to reach your customers. Plus, using an envelope provides you with extra real estate to print a unique and eye-catching design. Designed by WCD Creative 3) How do you build a direct mail list? One of the most important parts of a successful direct mail campaign is targeting the right people with your message. There are three standard targeting methods you can use to build your direct mail list, including Canada Post Neighbourhood Mail™, Postal Code Targeting, and Canada Post Personalized Mail™. Canada Post Neighbourhood Mail™ Neighbourhood Mail targeting is used to reach mailboxes in a specific neighbourhood, region, or even the entire country. It’s ideal for mass awareness campaigns and acquiring new customers. As an example, restaurants often use this type of targeting to reach new customers in the neighbourhoods nearby their physical location. Postal Code Targeting Postal Code Targeting is a very precise method of reaching customers that match your ideal customer profile. Using demographic, psychographic and geographic data, you can home in on audiences that have certain characteristics—such as household income, age of the residents, pet and car ownership and many other data sets. Canada Post Personalized Mail™ Personalized Mail is used for one-to-one communication, enabling you to personalize the message and creative for your customer. The mailing data for Personalized Mail can either come from your own list of customer contacts, or you can buy/rent a list from Canada Post. Personalized Mail is best for helping you acquire new customers, deepen connections with existing ones and build customer loyalty. For example, not-for-profits often rent lists to obtain new donors, and banks often use Personalized Mail to communicate with their customers or send them special promotions. Image from Canada Post For more information on types of targeting, visit Canada Post. 4) How much does direct mail cost? The costs for direct mail can seem ambiguous, but they’re simpler than you might think. There are three key components to consider when pricing out your DM campaign. Creative The cost of designing your direct mailer depends on whether you’re designing the piece in-house, using an agency, or using a Smartmail Marketing Expert Partner (like WCD Creative) to design your piece. Printing Factors including the quantity, paper stock, size and finishing of your direct mail piece will impact the price of printing. A basic postcard printed in a bulk quantity could start around $0.15 per piece. For more complex campaigns that involve printing and packaging several pages in personalized envelopes, the cost could be a few dollars per piece. Contact us directly for a free, no obligation quote on direct mail design and print > Mailing Canada Post’s pricing depends on factors like the size, weight and distribution of your piece. To give you an example of what a Neighbourhood Mailer would cost, sending one flyer to every address on a postal route (approximately 500 addresses) would cost as little as $0.17 per piece. You pay: $0.17/flyer x 500 = $85. Working with a Canada Post Smartmail Marketing™ Expert Partner like WCD can save you up to 15% on postage rates. Learn more about our direct mail services. How can WCD help with your direct mail campaign? Our direct mail experts will work closely with you to understand your campaign goals and will recommend a strategic approach that maximizes the effectiveness and ROI of your direct marketing campaign. As Smartmail Marketing™ Expert Partners, we provide creative design, print, preparation and mailing services under a single roof.

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08.27.2021

Celebrating Pride at WCD with Rob Steed, VP Partnerships & Client Engagement

Celebrating Pride at WCD with Rob Steed, VP Partnerships & Client Engagement We are proud of the diverse individuals that make WCD's culture one that is entrepreneurial, creative and caring. We also recognize there is always work to do in creating a more inclusive workplace where everyone feels empowered to be themselves. This Pride Week, our leadership team is committing to joining the conversation and taking steps toward a more diverse and inclusive future. In celebration of Calgary's Pride Week, we interviewed our Vice President of Partnerships & Client Engagement, Rob Steed, to learn more about what Pride means to him as a member of the LGBTQ+ community. What does Pride mean to you and your family? For me, pride means being authentic and proud with who you are without having to hide your identity. It’s about loving yourself and not feeling ashamed or scared. Growing up in rural Nova Scotia was tough. I was isolated in a very small town where gay people were not open about their sexual orientation. Things changed slightly when I moved to PEI for university and eventually to Calgary with a friend, but it was never easy. Fast forward a few decades and it wasn’t until I was almost 40 that I was truly comfortable with my true self, and now I think, “what a waste”. I think of all the time spent trying to create a personality that fit with people around me, and it’s something I hope people will not have to continually go through in the future. How will you be celebrating Calgary Pride this week? I will be celebrating with my husband and son. Tyler and I have been together for 22 years. We will celebrate our 12-year wedding anniversary on August 29, during Pride week. We plan to take in as many virtual events as we can with our son. Rob Steed (Centre) and Family How do you show support for diversity and inclusion in the workplace year-round? I’m open. I no longer hide who I am, and I relate to many of my personal stories when talking about business problems. Many of my clients and colleagues have met my husband and supported us while we were going through the adoption process with our son. When you step into my office, you will see personal photos and memories that celebrate our family. What is your advice to businesses who want to be better allies to the LGBTQ+ community? First and foremost, be supportive and treat everyone fairly no matter of race, religion, or sexuality. Secondly, get involved and participate in community events and help with charitable donations that directly help our at-risk youth who may living in a dangerous environment. Lastly, I would recommend that all businesses take the time to find those professional organizations that support our community both professionally and personally. Several years back, I joined the Calgary-based Pride in Business group and it’s been so great to make connections. Not only did I make friends in the group, but I was able to connect with TD Bank to help my son start a small business which never would have been possible without this wonderful organization. Show Your Pride Calgary Pride Week takes place August 27 - Sept 6, 2021. Learn more about the week's festivities and what you can do to get involved by visiting www.calgarypride.ca.

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06.14.2021

West Canadian Digital Imaging Announces Rebrand to WCD

FOR IMMEDIATE RELEASE West Canadian Digital Imaging Announces Rebrand of 70-Year-Old Company to WCD Long-time Alberta-based digital printing and signage company emphasizes digital focus to guide its future direction and expansion Rebrand reflects WCD’s mission to connect and empower customers through personalized on-demand print and information solutions Calgary, Alberta (June 16, 2021) – West Canadian Digital Imaging Inc., a provider of digital print, signage and document management services since 1952, today announced the launch of a new corporate brand identity and name. The organization will now be known as WCD (“WCD” or the “Company”). Among the changes will be its logo, building and delivery fleet signage, and website domain name (www.wcdconnect.com). The rebrand is part of the Company’s strategy to evolve its business and create a foundation for new and emerging opportunities. A review of the corporate strategy began in late 2019 and was then extended due to the COVID-19 pandemic. The Company’s leadership team used the additional time to thoroughly review the organization’s direction, the growing impact of technology in the field, and how customers were using print and information services in the rapidly changing work environment. Interviews with employees, customer surveys, focus groups and an expert advisory team helped shape the rebrand and new direction for the Company. The branding research determined the Company’s current brand identity no longer accurately reflected the organization’s national reach and growing set of digital on-demand print and information solutions. The new WCD branding embodies an organization that is reinventing itself, but is still very committed to its roots and the legacy it has built in its core markets. The new identity builds upon its history of innovation and customer service, but also opens doors to future service and geographic expansion. Traditionally an industry leader in its home province of Alberta, the Company has been winning business more recently in new markets including Ontario, the U.S. and Europe. “This is an exciting change for us that reinforces our direction as a digital company that provides print and information solutions to our business customers, and ultimately to their customers. We are focused on WCD’s value proposition and what our people bring to the market. While our commitment to the customers and communities we have always served will not change, there is now greater potential for us to grow the scale and scope of our operations and show what a proud Alberta-based company can bring to other markets. We believe the new WCD brand positions us perfectly for such opportunities.”— Jennifer Brookman, Vice President of Marketing The family-run, Calgary-based company had previously announced a new leadership team as George Brookman passed the reins to his daughter Karen Brookman who became President and CEO in November 2019. Karen has assembled a talented leadership team that includes her sister Jennifer Brookman, Lindsay Duprey, Allan Megarry, Rob Steed, Thomas Cancilla and Bill Stevens. George has remained active with the Company on the rebrand and with corporate strategy as its Chairman. “Under George’s leadership, the company grew and evolved successfully over 36 years and earned a sterling reputation for customer service, quality work and innovative thinking. As our leadership team builds the next generation of the company, we want to accurately reflect our history and reputation while pursuing new markets and geographies. The market research we did confirmed that evolving our name, rather than completely changing it, was the appropriate strategic move for us.” — Karen Brookman, President & CEO Orange Door Direct, the Company’s in-house design agency, will now be known as WCD Creative Services as part of the rebrand. WCD is currently updating its building signage, delivery fleet, customer sales materials, website, and social media channels to reflect the new branding. About WCD As a leader in digital on-demand solutions for print and information, WCD stands behind creative, personalized and integrated services. We help you transform your business, empower your people and share your story. Our leading-edge technology, expansive network of resources and entrepreneurial spirit ensure consistent, quality results in every market we serve. We care deeply about the confidence of our customers and their critical business outcomes. A steadfast Canadian company based in Calgary, Alberta, we’ve made business personal for 70 years. We’re proud to continuously innovate and evolve, so you can too. Discover more ways to cultivate seamless connection – with customers, employees and information. To find out how, visit www.wcdconnect.com. For more information Stephen Lewis Telephone: 403.472.6574 Email: stephen@swlconsulting.ca

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