Our evolution continues...

West Canadian Digital Imaging is now WCD!
Learn more about our exciting new brand and the journey we took to get here.

DISCOVER WCD

On-Demand Print & Information Solutions

Discover more ways to cultivate seamless connection—with customers, employees and information.

West Canadian has rebranded to WCD! Share your story, empower your people and transform your business with our creative, personalized and integrated services.

Keep up with our latest news, updates and information

Integrated solutions enabled by industry-leading technology.

Wherever you are on your journey to Digital Transformation, we are here to support you with our integrated ecosystem of software solutions. Click on each image to find out more.

Kofax Intelligent Automation software platform helps organizations transform information intensive business processes, reduce manual work and errors, minimize costs and improve customer engagement.

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Organize your content based on what it is, not where it’s stored. M‐Files offers a single platform that connects all of your core business systems, applications and devices, allowing you to find and share information securely and quickly.

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Locate information efficiently, increase information security and simplify your document management processes using ImageConnect, an on‐premise Enterprise Content Management system that offers sophisticated search and reporting functionality.

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Your employees are your brand ambassadors and your marketing materials are their toolkit. With a WebConnect digital storefront, teams are empowered to order printed supplies while your organization maintains reliable brand control.

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" Creating a stand-out direct mail piece is one thing. Satisfying our rigorous brand standards is something else entirely. WCD delivered an innovative product that connected quite powerfully with our audiences. We were very impressed with their ability to adhere to our brand guidelines while delivering a superb direct mail piece."


" WCD maintains the same level of service that they come to the table with. Dependable and reliable—WCD is virtually an extension of our own business."


" We only print what we need, when we need it, making it easy to manage marketing materials and customizable collateral. Our investment in the WebConnect print-on-demand solution has proven to be worth every penny. It’s been of tremendous value to ATB."


" Our past vendor didn’t like the idea of quarterly meetings. When we made the transition to WCD it opened a door to new ideas and a different way of doing business. Now we meet quarterly to discuss reports and have open lines of communications with all WCD employees. Everyone is quick to respond to questions and able to deliver results."


Success Stories

Large Canadian Utilities Company Reduces Risk and Improves Employee Experience

Discover how WCD helped a large Canadian utilities company respond to service calls quicker and more efficiently.

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Premier Office Tower Implements Efficient and Secure Messenger Office Services for High-End Clientele

Find out how this premier twin-tower office complex maintains a secure, trackable chain of custody and efficiently manages 12,000+ incoming and outgoing packages.

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University of Calgary On-Campus Print Centre Experience is Transformed with Process Innovation and Outstanding Service

Learn how the University efficiently prints and and accurately scans thousands of student exams all within a tight 48-hour turnaround time.

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ATCO Maintains Brand Consistency and Tracks Print Spend with Custom Web-to-Print Storefront

Learn how their employees can easily access and print up-to-date corporate materials while the organization maintains reliable brand consistency using WebConnect.

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Online Photobook Platform Improves Customer Reviews with a Reliable Print Partner

Learn how the organization has reduced shipping costs and improved speed of delivery, resulting in happy customers and contributing to the organization's stellar reputation.

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Latest Blog Posts

08.27.2021

Celebrating Pride at WCD with Rob Steed, VP Partnerships & Client Engagement

Celebrating Pride at WCD with Rob Steed, VP Partnerships & Client Engagement We are proud of the diverse individuals that make WCD's culture one that is entrepreneurial, creative and caring. We also recognize there is always work to do in creating a more inclusive workplace where everyone feels empowered to be themselves. This Pride Week, our leadership team is committing to joining the conversation and taking steps toward a more diverse and inclusive future. In celebration of Calgary's Pride Week, we interviewed our Vice President of Partnerships & Client Engagement, Rob Steed, to learn more about what Pride means to him as a member of the LGBTQ+ community. What does Pride mean to you and your family? For me, pride means being authentic and proud with who you are without having to hide your identity. It’s about loving yourself and not feeling ashamed or scared. Growing up in rural Nova Scotia was tough. I was isolated in a very small town where gay people were not open about their sexual orientation. Things changed slightly when I moved to PEI for university and eventually to Calgary with a friend, but it was never easy. Fast forward a few decades and it wasn’t until I was almost 40 that I was truly comfortable with my true self, and now I think, “what a waste”. I think of all the time spent trying to create a personality that fit with people around me, and it’s something I hope people will not have to continually go through in the future. How will you be celebrating Calgary Pride this week? I will be celebrating with my husband and son. Tyler and I have been together for 22 years. We will celebrate our 12-year wedding anniversary on August 29, during Pride week. We plan to take in as many virtual events as we can with our son. Rob Steed (Centre) and Family How do you show support for diversity and inclusion in the workplace year-round? I’m open. I no longer hide who I am, and I relate to many of my personal stories when talking about business problems. Many of my clients and colleagues have met my husband and supported us while we were going through the adoption process with our son. When you step into my office, you will see personal photos and memories that celebrate our family. What is your advice to businesses who want to be better allies to the LGBTQ+ community? First and foremost, be supportive and treat everyone fairly no matter of race, religion, or sexuality. Secondly, get involved and participate in community events and help with charitable donations that directly help our at-risk youth who may living in a dangerous environment. Lastly, I would recommend that all businesses take the time to find those professional organizations that support our community both professionally and personally. Several years back, I joined the Calgary-based Pride in Business group and it’s been so great to make connections. Not only did I make friends in the group, but I was able to connect with TD Bank to help my son start a small business which never would have been possible without this wonderful organization. Show Your Pride Calgary Pride Week takes place August 27 - Sept 6, 2021. Learn more about the week's festivities and what you can do to get involved by visiting www.calgarypride.ca.

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06.14.2021

West Canadian Digital Imaging Announces Rebrand to WCD

FOR IMMEDIATE RELEASE West Canadian Digital Imaging Announces Rebrand of 70-Year-Old Company to WCD Long-time Alberta-based digital printing and signage company emphasizes digital focus to guide its future direction and expansion Rebrand reflects WCD’s mission to connect and empower customers through personalized on-demand print and information solutions Calgary, Alberta (June 16, 2021) – West Canadian Digital Imaging Inc., a provider of digital print, signage and document management services since 1952, today announced the launch of a new corporate brand identity and name. The organization will now be known as WCD (“WCD” or the “Company”). Among the changes will be its logo, building and delivery fleet signage, and website domain name (www.wcdconnect.com). The rebrand is part of the Company’s strategy to evolve its business and create a foundation for new and emerging opportunities. A review of the corporate strategy began in late 2019 and was then extended due to the COVID-19 pandemic. The Company’s leadership team used the additional time to thoroughly review the organization’s direction, the growing impact of technology in the field, and how customers were using print and information services in the rapidly changing work environment. Interviews with employees, customer surveys, focus groups and an expert advisory team helped shape the rebrand and new direction for the Company. The branding research determined the Company’s current brand identity no longer accurately reflected the organization’s national reach and growing set of digital on-demand print and information solutions. The new WCD branding embodies an organization that is reinventing itself, but is still very committed to its roots and the legacy it has built in its core markets. The new identity builds upon its history of innovation and customer service, but also opens doors to future service and geographic expansion. Traditionally an industry leader in its home province of Alberta, the Company has been winning business more recently in new markets including Ontario, the U.S. and Europe. “This is an exciting change for us that reinforces our direction as a digital company that provides print and information solutions to our business customers, and ultimately to their customers. We are focused on WCD’s value proposition and what our people bring to the market. While our commitment to the customers and communities we have always served will not change, there is now greater potential for us to grow the scale and scope of our operations and show what a proud Alberta-based company can bring to other markets. We believe the new WCD brand positions us perfectly for such opportunities.”— Jennifer Brookman, Vice President of Marketing The family-run, Calgary-based company had previously announced a new leadership team as George Brookman passed the reins to his daughter Karen Brookman who became President and CEO in November 2019. Karen has assembled a talented leadership team that includes her sister Jennifer Brookman, Lindsay Duprey, Allan Megarry, Rob Steed, Thomas Cancilla and Bill Stevens. George has remained active with the Company on the rebrand and with corporate strategy as its Chairman. “Under George’s leadership, the company grew and evolved successfully over 36 years and earned a sterling reputation for customer service, quality work and innovative thinking. As our leadership team builds the next generation of the company, we want to accurately reflect our history and reputation while pursuing new markets and geographies. The market research we did confirmed that evolving our name, rather than completely changing it, was the appropriate strategic move for us.” — Karen Brookman, President & CEO Orange Door Direct, the Company’s in-house design agency, will now be known as WCD Creative Services as part of the rebrand. WCD is currently updating its building signage, delivery fleet, customer sales materials, website, and social media channels to reflect the new branding. About WCD As a leader in digital on-demand solutions for print and information, WCD stands behind creative, personalized and integrated services. We help you transform your business, empower your people and share your story. Our leading-edge technology, expansive network of resources and entrepreneurial spirit ensure consistent, quality results in every market we serve. We care deeply about the confidence of our customers and their critical business outcomes. A steadfast Canadian company based in Calgary, Alberta, we’ve made business personal for 70 years. We’re proud to continuously innovate and evolve, so you can too. Discover more ways to cultivate seamless connection – with customers, employees and information. To find out how, visit www.wcdconnect.com. For more information Stephen Lewis Telephone: 403.472.6574 Email: stephen@swlconsulting.ca

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04.29.2021

How The Joyful Life Co. Creates Canadian-Made Keepsakes

CUSTOMER SUCCESS STORY How The Joyful Life Co. Creates Canadian-Made Keepsakes for Life's Meaningful Moments In 2017, friends and coworkers Melanie Beaudin and Melissa McIntosh had an idea that blossomed into a passion project. Inspired by those special moments that are ever so fleeting when you have young children, they wanted to create a way for families to capture meaningful memories that could be handed down through generations. "As moms, we're so busy that it's hard to be intentional about slowing down to enjoy the little moments you want to remember," says co-founder Melanie. Today, The Joyful Life Co. creates personalized books that provide writing prompts to record meaningful moments – from baby’s first steps to grandma’s favourite recipe – creating a valued keepsake that lasts a lifetime. Finding the way as a Canadian small business With personalized goods on an upward trend, the business had no trouble hitting the ground running when it came to finding customers who were interested in their products. However, finding an efficient way to produce and ship their books was a steeper hill to climb. "There are lots of companies that will print 100 copies of the same book," says Melanie. But since each of their books is uniquely personalized, they needed to be printed individually. "Finding a partner that could print one book at a time, at a reasonable price point, with great quality and with a quick turnaround was a difficult challenge." Melanie and Melissa eventually found a U.S.-based supplier to fulfill their orders, but the trouble didn't stop there. Cross-border shipping created costly delays, and when the orders did arrive, they were often misprinted or damaged from their long journey and needed to be reproduced. "From a management perspective, it was just too much to have to deal with those quality issues," says Melanie. The co-founders began to question if it was worth continuing on with the business. Overcoming hurdles with a supportive fulfillment partner One day, Melanie stumbled across a Facebook post that would change the trajectory of their business. After discovering West Canadian could fulfill their book printing more locally, they decided to take a chance. "We always wanted to work with suppliers local to Canada, but just hadn't found anyone who could provide these services for us until we found West Canadian," says Melanie. Prior to making the switch, Melanie and Melissa would receive their U.S. shipment before individually packaging and shipping the books themselves — a daunting and time-consuming task for a growing business. Today, West Canadian produces, packages and ships The Joyful Life Co.'s books directly to the customer. "Our customers are getting their books way quicker, they're packaged well and we haven't had any quality issues." "Working with West Canadian has really helped streamline things and make the business so much more manageable for us," says Melanie. "We wouldn't have been able to scale if all of this was on us." Creating an exceptional customer experience For The Joyful Life Co., customer experience is a top priority. Since working with West Canadian, they've seen a measurable improvement in customer satisfaction. Because the books are all made to order, the team now has the flexibility to add in customized content based on requests from their customers (such as altering baby book content for single or adoptive parents). What used to be a 2-3 week shipping estimate has now been reduced to 1-2 weeks, ensuring customers who are ordering a last-minute gift receive their package on time. And finally, customer reviews have dramatically improved. Melanie and Melissa are happy to see customers raving about the quality of the books on their Etsy storefront. "West Canadian made this business manageable and enjoyable again. You've brought the fun back into it, and I'm grateful for that." — Melanie Beaudin, Co-Founder Shop with The Joyful Life Co. Find meaningful gifts for the special people in your life by shopping their collection of personalized keepsake books. Visit their Etsy storefront to shop now.

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